Inizio Medical Launches iON.AI to Transform Medical Affairs Capabilities

Collaborating to Define Patient-Centered PROs for Mutual Benefit

We discuss how to ensure that patient-reported outcomes (PROs) are relevant and accurately capture the patient experience, through collaboration...

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Supporting Patient Activation in Neuromuscular Diseases: Combining Community Insights and Behavioral Science

By understanding barriers to patient activation through a behavioural science lens, we discuss a behaviour change framework to identify...

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Anthony Haywood

Clinical Trials: Navigating Complexity and Opportunities

Introduction Clinical trials play a pivotal role in advancing medical science, evaluating new treatments, and improving...

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